Srimath is new to the Nashville area and supports mapping visualization for Amazon Delivery. Thales Teixeira studies three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers. Customers can do so many things. You should grow. Subscribe (it's free!) Hull, a Nashville native on the human resources team, is a software development engineer who is building new tools that allow us to recruit and hire at scale here in the region. Our guest today is Thales Teixeira. You should get capital. Why would anybody go through this process? In the beginning, the alternative is not acquiring customers at all. Technology is always the enabler or the way to speed up the process. Police investigating crash leading to a 1,000 customers without power in Springfield on Thanksgiving Leah Hill 11/27/2020. And so, when you would go online they would just give an example of a few places and probably that’s all they had. Right? Instead of just showing their inventory they hid it. He says by... Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. And so, having a CTO early on is not kind of the main driver of your early customer adoption. Required fields are marked *. No new technologies. 87 global ratings. So, all of these things consumers are willing to do, and the alternative would be to hire people to do marketing, to do R&D, to do product development, to do product testing, to do consumer support. I’ll tell you why in a moment but first let me tell you that influencer marketing isn’t cheap. 🚀Okai now let’s talk about how he got dem early customers. CURT NICKISCH: How do you know when you are done with the baby steps? In fact, despite being a "hyped" consumer product, their first 1000 or so users came exclusively from enterprise license deals with a handful of these organizations. Uber did not have any innovative technology in its early days. The First 1000 Podcast. And so, I’m just wondering if that is necessary? And so, they just said, “you fill out that information and then somebody will come back to you with a few options in 24 hours or so.”. With each part of the journey you get a different growth strategy! So, which do you think is harder? CURT NICKISCH: You’re looking basically at Uber’s baby steps. نام بازی ، نرم افزار ، موسیقی و ... جستجو در گوگل جستجو در سایت. How Doordash got their first 1000 customers. New businesses often struggle finding their first customers. He shares how Airbnb, Uber, Etsy, and Netflix approached their first 1,000 customers very differently, helping to explain why they have millions of customers today. After they were validated and soaked as much knowledge as possible about the problem space, they launched their first MVP in just a few hours.Their first website didn't have an online booking process – customers would have to call a phone number on the site (which was just one of the founder's mobile phones). ☕️Morning Brew How they got to 2k, and then 100k and then 1.5m subscribers. This first phase or the scaling part? And I say, “Wait a minute. There are people that are trying new things. 19-10-2020. So, why? This is way later on. The idea is that you stop learning and then you learn this learning to optimize yourself. Connor Hull and Sivanvita Srimath are among the first 1,000 Amazon employees in the city. So, Airbnb’s whole purpose was to reduce the– or increase the utilization of an expensive asset which is a private home, or a second home, or a summer home, or something like that. And so, when you acquire those first few customers, that is practically an aberration. CURT NICKISCH: This is where you get everybody saying the Netflix of this and the Uber of that. THE COMPLETE JAVASCRIPT COURSE 2020: FROM ZERO TO EXPERT! I don’t need, I’m not a business person. Digital Marketing Masterclass: Get Your First 1000 Customers, Digital Marketing Certification: Master Digital Marketing, Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates. A bartender in Missouri said she’ll get to make Christmas magical for her five kids after receiving a $1,000 tip from a first-time customer, perhaps inspired by the spirit of the season. The same thing with Airbnb. And so, it wasn’t this automatic process that it is today. New apps. In my experience these startups, they go too much in the process of optimizing to get as many customers as possible at the lowest cost possible. THALES TEIXEIRA: The key metric that changes from baby steps to learning how to walk efficiently and running fast, is in the baby steps your goal is to learn, not to do fast. Show the availability or possibility. Airbnb was actually you were renting an airbed which is an inflatable mattress and somebody would make you a hot meal once you woke up. That obsession started long before we had a product. Thanks for listening to the HBR IdeaCast. Your email address will not be published. The First 1000 Podcast Listen Come tell your story A SHOW ABOUT FINDING YOUR FIRST 1000 true FANS. Getting more and more customers for each dollar you spent and being more effective. 0 307. 30-Day Money-Back Guarantee. How to build a customer base takes a lot of time that I need to do all the footwork to achieve this. CURT NICKISCH: You haven’t mentioned technology, hiring coders. • Creating & promoting video ads and video content through your site & through YouTube, • Designing and executing CPC ad campaigns through Google, Bing, & Facebook. THALES TEIXEIRA: And it helped set the tone for quality. Build a Strong Product. You don’t have all these resources. Search-as-a-Service Leader Highlights Corporate Momentum on Top of Recognition From Forbes’ Next Billion Dollar Startups and Inc. 5000. What did we learn by acquiring this customer and what did we learn by servicing this customer that we can use in the next customer and then in the next customer and again, and again, and again? Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Share. Why – you’re a startup, you’re trying to acquire your first 10 customers. He says a key reason that Airbnb and Uber are expected to go public soon is because they ignored some of those truisms early on and that how they approached their first 1,000 customers differently helps explain why they have millions of customers today. A single post on Instagram might cost you as much as $1K. But if the infrastructure to deliver value to consumers is not primarily through technology, through an app, through a website then probably you can get away early on without having to hire a partner with a – you know, a CTO that will build a technology. And the alternative to acquiring customers at low cost is not acquiring customers at high cost. He shares how Airbnb, Uber, Etsy, and Netflix approached their first 1,000 customers very differently, helping to explain why they have millions of customers today. This can’t be emphasized enough. And you should use technology and invest and hire technical people. And so, if you were one of the last ones to go there you just basically had no place to stay. According to Duke Energy, 1,118 customers are currently in the dark this Friday, Dec. 25. First 1000 customers is a milestone worth celebrating. And in that regard, this is a little bit of a shift away from what others have advocated for. Harvard Business Publishing is an affiliate of Harvard Business School. Getting — and staying — close to our customers has been the lifeblood of our business. THALES TEIXEIRA: Well so clearly research has shown that more startups fail in the early phases. And the way to acquire customers if you’re going to build better products, or you’re going to create a better relationship, or do whatever it takes. And that’s one of the main drivers. How founders got their first 1000 customers. It’s a business-to-business application. I even took notes. There’s so many good hotels. Whereas, obviously if you’re building kind of a business to business software, then the way you’re delivering it is through software and obviously having a CTO will be of primary importance. Figure out how you can compete with no other options. CURT NICKISCH: So, in those cases, they’re not even competing with anybody at that time. KTM launches ride experiences for Duke, RC, ADV customers: First 1,000 to avail special offer Express Drives Desk. Only the tip is the technology, but under the technology, there’s a lot of operational excellence in all these companies. THALES TEIXEIRA: Yeah, so they already emulate it in the way they think about the business, but they also emulate it in the way they try to acquire new customers. Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time! CURT NICKISCH: I mean it’s understandable why they do that. THALES TEIXEIRA: Airbnb had one engineer for a long time. And they forget that what they’re trying to do is understand what should they build for their customers and why are customers even interested in their products? But our guest today believes many startups fail because they try to do all that from the get-go and that that’s a big mistake. One of the biggest reasons that they fail is actually they don’t get enough customers to pay for the cost of their maintenance or their survival. Therefore, the chances that you’re going to build a product or service that is so much better than what’s available out there in the market today is very, very slim. by Michael Blanding. Because you’re at a completely different phase in your life. But it just sort of helped set the stage for what they were trying to do. So, there’s a great story on Airbnb that it was doing well in many cities in the U.S., but it was doing very poorly in New York City. THALES TEIXEIRA: So, this is intentionally missing because this is intentionally not part of the success stories of startups in their early days. So, they decided to instead of trying to convince everybody to take better pictures, they just rented a very expensive camera and went from apartment to apartment in Manhattan and would say, “we’re going to take the pictures for you” and they would take professional quality pictures instead of the cell phone pictures that were being uploaded. If you said “none” or “not enough”, this course is for you. De très nombreux exemples de phrases traduites contenant "the first 1000 customers" – Dictionnaire français-anglais et moteur de recherche de traductions françaises. There are people out there that prefer to give their business to a startup than a big company. Customer Experience Management. I think It’s all about attracting the right people to us using your methods. How Postmates got their first 1000 orders? 5 star 67% 4 star 20% 3 star 7% 2 star 4% 1 star 3% My First 1000 Words - PI Kids. 4.4 out of 5 stars. Scale is a problem of when you’re growing fast. If you’re trying to learn how to walk and you look at Usain Bolt, the fastest man on the planet and try to observe how he’s running and say, “I’m going to do the same thing.” It’s not going to work. So, the experience was not perfect – like today you can just look at the options and even book it online and have it guaranteed. CURT NICKISCH: That’s Thales Teixeira. The reason I decided to write a second part is not just because I have a lot more to say but the feedback our team received was incredible! When they launched, they faked it a little bit. BELMONT, N.C. (FOX 46 CHARLOTTE) – More than 1,000 Duke Energy customers are without power on Christmas Day in Belmont. In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers. The same thing Uber – Uber launched in places and in times where people could not get cabs. So, this comes back to this – do things that don’t necessarily scale. There are people out there that they are expecting to have a relationship with other companies. As long as they kept building features, those researchers and philosophers would continue using the product and Roam were able to charge and renew their enterprise license deals. • Social media marketing through Twitter, Instagram, & SnapChat, • Community management and promotion through Reddit, ProductHunt, & HackerNews, • Pitching press and getting covered in blogs, news outlets, & other media sites. Second, these early customers, there’s a reason why they’re going for you because they’re not fully satisfied, or they’re happy to kind of take a chance of a new startup. So how do you do that? All of these things are overwhelming to startup entrepreneurs and they basically can’t do them all at the same time. To get started and even to this day, Ilir focused his sales pitch on getting more orders from YOUR CUSTOMERS rather than onboarding new clients as the other food aggregators preach. Influencer marketing is one of the best and easiest ways to reach 1000 customers. Thank you for having me. And so, if you don’t have it you have to do a little bit fake it until you make it. They, everything that they learned they already knew, so there’s no new learning. There’s this idea that you should build your best product possible. CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. First, they don’t have options. In the beginning, Uber did not have the great experience that it has today. They’re interested in talking to their acquaintances about new startups. I’m Curt Nickisch. Well, the secret is these businesses, in the beginning, they looked for pockets of demand, of consumers that weren’t satisfied, weren’t being satisfied by the traditional players. The outage was first reported at … Influencer marketing. You’re just testing out different methods to “see what sticks” and what you should double down on. THALES TEIXEIRA: Well, I think that it depends actually on what type of business we’re talking about. So, we could say that technology is the enzyme of startups. 1. They’re willing to tell you for free what is working, what is not working in their business. He’s an associate professor at Harvard Business School. THALES TEIXEIRA: My pleasure. So, Airbnb launched in the national conventions of political parties, in San Francisco, and in Austin, they did a South by Southwest. Think about after a major sports event, or a concert. That’s exactly what we cover in this course. If it is a business in which the value to the consumer will be delivered through the technology primarily, you need to build something. The vast majority of startups – both tech startups and non-tech startups, small businesses – they fail in the first few years. All rights reserved. ABOUT THE FIRST 1000. Acquiring your first customers is more art than science. You need to build the infrastructure and that a CTO will do. It shouldn’t have happened. What an amazing blog post you have here walking us through How To Get Your First 1,000 Customers. We’ve made no secret of the fact that we worship customer developmentat Groove. What they did, in the beginning, Airbnb, Uber, Etsy, and all these other big companies is not what they’re doing now that they’re huge. THALES TEIXEIRA: Thanks for having me, Curt. And so, unfortunately for these entrepreneurs, there’s not many articles or explanations of Uber, Airbnb, Amazon, what did they do in the early days? Copyright © 2020 Harvard Business School Publishing. For first time founders in particular, getting to the first 1,000 customers can be a bit of a task. In this video, I am going to share how to get your first 1000 users in 1 month. Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. 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