Distribution in the Marketing strategy of Apple. Opportunities for Apple . This choice of strategy supports control over the distribution of products; however, it also limits the market reach of the company. According to the company’s 2019 SEC filing, the country alone accounts for 45% of Apple’s revenue. Case study: Apple’s direct and indirect distribution mix. Options 1. Apple can expand their distribution network to obtain more market share and can sell more products, thus increasing their profit margins. Premium Pricing Although Apple can charge premium pricing and generate hefty profit margins, price-conscious consumers switch to competitive brands like Samsung and dell which offer the same specs products but at reasonable prices. This would lower the amount of illegal Apple products on the market, although it may Learn about the App Store Apple Inc. has an advantageous chain of exclusive retail outlets that allows direct approach to the customers (Shetty, 2011). ... that is able to monetize the ecosystem. In the short term, deceleration in the global volume growth of Apple’s flagship products — iPhone and iPad — may not hamper Redington India, its major distributor in the country, given the increasing popularity of these products. Supplier Relationships . They would be able to reach a more global market and sell through more distributors to increase the amount of certified Apple sellers. I cannot believe that Apple Mail provides no way to either create a "group" or stored distribution list in batch or allow me to reliably copy the 300+ e-mails into the "to", "cc", or "bcc" distribution lists from a speadsheet. The App Store lets you easily deliver apps to hundreds of millions of people around the world on their Mac, iPhone, iPad, Apple Watch, and Apple TV. Aug 21, 2013 5:51 PM Apple has a limited distribution network across the world with only 470 distribution centers. Apple is known to maintain one of the best-managed supply-chains in the world. App Store Reach Customers Worldwide. iPhone market is ever growing. Apple Inc. emphasizes a lot on customer’s buying experience. Facebook is a social network monopoly that buys, copies or kills competitors, antitrust committee finds ... "Here, Apple's monopoly power over app distribution enabled it … This is a huge opportunity for the company. It has around 450 stores within the US. Apple has a very smart retailing setup. Thus, the distribution network is, in many cases, among the most valuable assets a company has in the long run. To my eyes, this is looking like a repeat of the Macintosh-PC Wars of the 1990s which Apple lost. 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